When you're looking to optimize your internet marketing strategy and implement more then one marketing technique on the search engine you are looking for a search engine marketing campaign. In most cases a search engine marketing campaign contains:
Search Engine Optimization - Optimizing onsite and offsite pages to maximize keywords and enhance listings within the major search engines (e.g. Google, Yahoo, MSN among others).
Pay Per Click Advertising - Creating, bidding and managing specific keywords to your website/web pages on search engines like Google AdWords, Yahoo Search Marketing, MSN Ad Center ETC. These are pay per click services so you are only paying when someone does a relevant search and your ad is clicked.
Link Generation - Creating and generating backlinks (websites with relevant content linking to your website). These links are essential in helping your rankings in search engines. Search engines like Google considers a page linking to yours as a vote for your page. The more votes you get, the better your PR (page rank).
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